The final countdown
So it has come to the end of our CMT lectures for this semester. The question is what have I got out of them? At the beginning, I found it difficult to link the lectures to our six cities design project, as the topics seemed totally unrelated. However, I have now realised, although the topics may not directly link, there are underlying themes and principles that have helped in the project.
Looking back to the very first lectures, the idea that we are all networked together through media, both old and new was evident and helped in providing direction for “six cities”. This showed that messages could be conveyed easily and quickly to mass audiences. Learning more about digital culture aided in the understanding that it is important to involve users in design and that various cultures can expect different solutions, so that making sure you know what your target audience wants is very important for success. It was also clear that digital media is a great tool for gathering opinions and discussing issues, due to vast online communities such as discussion boards/forums, etc. Although we didn’t use these to the best advantage, our project benefited from gathering some research this way. This also posed the thoughts that technology was taking over our lives, which in a way, I strongly agree with, as did the others in my group. Everywhere you look, technology is apparent, and often make things very complex. Perhaps the most beneficial fact I gained from this was that simplicity in design is successful. It is apparent in a lot of design that technology is just incorporated for the sake of having it – we decided, why use modern technology when there is no need. This led to our simple, but effective design trail using physical, coloured dimples and design map to lead people around design features in Dundee. Virtual Reality also got me thinking along the same lines – this is leading to technology becoming too immersive. We are no longer appreciating the ‘real’ as much as we should. Technology in design should not be a feature in itself, but more as an aid to improve design.
I think some of the lectures subconsciously influenced me throughout the practical work. Although it didn’t seem evident at the time, looking at comics, cartoons and graphic novels got me thinking about how people perceive images, and how the overused expression “a picture is worth 1000 words” is even more appropriate in this case, as there is often a lot of meaning in such mediums.
The lectures benefited me greatly, causing me to think about things I would never have considered before, such as the subtle ‘manipulations’ in Disney, whether they are deliberate or not. From attending them, I believe I now look at everyday situations in a different and more critical way, and this has made me a better designer.
To everyone: HAPPY CHRISTMAS!


